http://www.freerice.com/For every correct answer to FreeRice’s online vocabulary game, the site donates 10 grains of rice to its official humanitarian partner, WFP .
Just 830 grains of rice were donated on FreeRice’s October 7 launch date. Since then, bloggers and social networking sites like YouTube and Facebook have helped spread the word and, on November 8 alone, over 70 million grains were donated – equivalent to more than seven million clicks on the site.
FreeRice is the latest brainchild of US online fundraising pioneer John Breen, who first tied funds to clicks on the Web in 1999 with the Hunger Site, at the time, a WFP partner. Breen runs the Poverty.com website, a portal for information and facts about hunger and related diseases.
FreeRice relies on private companies’ ad space payments to underwrite donations to WFP.
SPREAD THE WORD!
Edited by MortiOli - 10 November 2007 at 9:04pm
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