If you thought that designing a
website is all about handing over the contract to a website designing company
and looking at the final output when its ready…You are Wrong! The underlying
intention of website creation is not just to create an online presence but to
create an effective online presence for promotion of the company products or
services with an additional feature leads to a social
networking web design. No company would want their website to be
hidden among millions of already existing ones but they would ideally like to
ensure that their website is capable of attracting customers and generate
revenue in the process.
The following points below
would make you aware of the latest practices in website creation that would
help you to develop sales oriented websites.
Logo - The color theme should
be complementary to the logo used. The logo should not get hidden and should
actually stand out.
Overall Visual appeal –
Avoid unnecessary clutter and use visuals that would be appealing to the naked
eye. At the same time it should match the overall theme and the message that
needs to be conveyed about the company.
Highlight Text contents
– Users would be reluctant to read long text based paragraphs. Hence, the need
for simple language usage and highlighted points to reflect the main essence of
the information.
Use of Flash – This
depends on the kind of website. Ideally, flash should be used to highlight
certain punch lines and graphic elements that would reflect the company and its
message. Flash is not too friendly for search engines that can potentially give
visitors you.
Website navigation – A smooth
navigation ensures that the user has easy access to different pages on website.
SEO Friendliness –
Search Engine Optimization ensures constant traffic to the website and
guarantees sustained business through the online channel. The text contents
provided should be made SEO Friendly so as to facilitate website promotion at a
later stage.
Following the basic above
mentioned points would ensure that your website creates an impact on users and
draws them to further site navigation. The companies have the option of using
advanced features to improve the aesthetic appeal and filter any unnecessary
congestion.