Clutter Free:
A small business website design should be simple yet captivating. Too much information or a complicated design can overwhelm the viewer. An uncluttered design also sends across the message of professionalism. Allow your website to breathe and your users to have a pleasant viewing experience.
Google should be able to find your site easily:
An uncluttered site, clear content, proper URLs, sitemap, and relevant keywords will allow search engines like Google to index your small business website with ease. Website design for small business should include at least basic SEO. It is important to find a good SEO friendly platform to build and maintain your website and you can do that easily with a little help from https://brimaronlinemarketing.com/services/web-design-and-development/ - Website Advisor.
Mobile friendly:
After Google’s announcement of mobile-first index, it would be almost suicidal not to have your small business website responsive. This merely means that your site will adapt and rearrange when viewed on mobile devices. But that in itself will not make your website mobile friendly. You will need to insure that your website provides a user friendly experience across all devices.
Inbound Leads:
One of the most important functions of any small business website is to focus on the inbound leads and capture as many as possible. Usually before purchasing a product people like to do an initial research and comparison, and may not be ready to buy immediately. This time should be utilized in acquiring their e-mail addresses so that you can keep them informed and gauge as to when they are ready to purchase. However, you should avoid being too persistent as this could annoy a potential customer.