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help me choose a good logo please

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Topic: help me choose a good logo please
Posted By: zhangjian
Subject: help me choose a good logo please
Date Posted: 04 December 2006 at 2:26pm
help me choose a good logo please




we are a Chinese pharmaceutical company called Simcere (Pharma), as you may see name orginates from Sincere.

I posted five logos and Logo A is our current logo with a green flag and it chinese name. The logo has been used for 12 years.



LogoA




We want to develop a logo 100% in English. However we hope, though not necessarily, leave the flag in new logo.

Finally we come out 4 options. Can I have your opinion, which is better at the point of western style or have any better idea?





Logo B C D E are listed afterwards

Thanks a lot for your opinion.






Logo B











logo C








logo D











logo E



Replies:
Posted By: WebWiz-Bruce
Date Posted: 04 December 2006 at 2:30pm
I say between C and D both of these give a cleaner more modern look

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Posted By: dpyers
Date Posted: 05 December 2006 at 12:28am
If your current logo has consumer/customer brand recognition in either China or the West, I'd stay as close to it as possible. So I'd say B.

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Posted By: zhangjian
Date Posted: 05 December 2006 at 1:20am
yes, still mainly in China


Posted By: zMaestro
Date Posted: 07 December 2006 at 9:35am
after 12 years in business... i suggest B


Posted By: Amateur
Date Posted: 07 December 2006 at 10:15am
Definitely B for me.


Posted By: Mikey
Date Posted: 07 December 2006 at 11:39am
Yep 'B'

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Posted By: ctscott
Date Posted: 07 December 2006 at 3:13pm
C or E

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Posted By: dfrancis
Date Posted: 07 December 2006 at 4:04pm
I like E
 
B is second, but if you look at it on the sign, it kind of looks like an outstretched hand. (Which... may be a good thing since we know all the pharm companies want is our money. LOL)


Posted By: dfrancis
Date Posted: 07 December 2006 at 4:07pm
Originally posted by zMaestro zMaestro wrote:

after 12 years in business... i suggest B
 
zMaestro... I really like your world factbook website. WELL DONE!!! Clap


Posted By: zhangjian
Date Posted: 13 December 2006 at 9:26pm

thank you all.

 
Based you opinion a logo F is developped. how is it?
 
 


Posted By: Phat
Date Posted: 14 December 2006 at 11:48am
E

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Posted By: WebWiz-Bruce
Date Posted: 14 December 2006 at 11:55am
F looks good.

I like it, it looks modern and is still identifiable with the old logo, which should help keep brand appearance with previous customers.


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Posted By: MortiOli
Date Posted: 15 December 2006 at 1:48pm
I like F now, but I think the font either needs changing, or making a little more bold.


Posted By: zhangjian
Date Posted: 15 December 2006 at 2:51pm
The font in logo F is really to skewed.





Some of you may not know the story why the company want to change the logo and want to know more about it.

It is a local Chinese pharmaceutical Company. The company initiatied its business since 1995. The company develops relatively fast in China in recent years and its sales is over 100 million RMB, ie, more than 13 million USD, a middle sized company.

The original logo of the company, logo A, consists of the flag icon and Simcere. Original explanations of the logo are: green color represents life and health; the running people reprensents the sprit of leading, running, deligent; Simcere, transitioned from simcere, means the company want to be sincere to life, to customer, to employee; most important is the pronuncition of Simcer is similar to its Chinese name, also means leading.

As you may guess the company performas quite well in China and attract investment from Lenovol (who buyed IBM). At the cross road of development the company want to a little more internaitonal as it grows. The company owns the first novel anti-cancer drug called Endostar, a kind of Endostatin. Endostatin was found by Dr Judah Folkman of Boston Children Hospital. The commerce of the drug failed in USA in 2004.

For the purpose of communicate internationally the company want to take a more western style logo.

That is whole story.

For more infomation of the company please go to http://www.simcere.com/ - www.simcere.com


Posted By: michael
Date Posted: 15 December 2006 at 3:34pm
F and G almost look like a Swastika in a hurry

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Posted By: zhangjian
Date Posted: 15 December 2006 at 10:48pm
someome suggest to rotate the running a bit to avoide the associaiton with Swastika. Can?



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