Adwords Effect

Hi!

I've started using adwords for my new site, it's working well.

Anyway, on content sites it has nearly 30,000 impressions, but no conversions at all (conversion includes even just a sign up).

Search results has a much much higher conversion rate.

Is there a reason for this?  I really am starting to think that content ads are not worth much.  I know that on some sites you can get visitors clicking on ads as a way of saying thanks, or regular members knowing the person well and clicking them on each visit to help the site going.  These people don't bother looking at the site after the click.

Has anyone else got results similar to these?

Gullanian wrote: Hi! I've started using adwords for my new site, it's working well. Anyway, on content sites it has nearly 30,000 impressions, but no conversions at all (conversion includes even just a sign up). Search results has a much much higher conversion rate. Is there a reason for this?  I really am starting to think that content ads are not worth much.  I know that on some sites you can get visitors clicking on ads as a way of saying thanks, or regular members knowing the person well and clicking them on each visit to help the site going.  These people don't bother looking at the site after the click. Has anyone else got results similar to these?

Adwords is tricky. Content is generally around 0.5% and crappy. Search is always better. Refine your keywords and keep up with it. You'll get better results. Try [] and "" to delimit phrases and you'll see differences. Keep the winners and get rid of the losers.

You can get 2% CTR easy on adwords with decent management.