Allright, need some advices? here you go:
1. Use proper keywords in title and description of every page. But you better form complete sentenses, since Title is visual for every user. Don't overuse them, or it will be considered as spam by search robots. If you care about only one word (let's say "Forum") - just type name of your site and word Forum in the title and description (you need to have sitename in title because of netiquette). Searchengine robots are making comparisons how often webpage uses the word (I mean keyword). I'll give you two titles for example:
a) Web Wiz Forums
b) Web Wiz Forums: Search engine optimization advise
So the a) case will have highest priority in searchengine ranking.
2. Create proper META description and keywords using the logic, described above.
3. Use necessary keyword in the text of html document. Highlight it where possible with bold font and/or header tags. Searchengine robots cares about that. I know that <h1> tag can screw the design of your page (where applicable, i.e. design exist
) but that's the way searchengine robots are making their priorities and unfo we can do nothing about it, just screw our designs :(
p.s. for searchengine requests I care the most - my websites are in top 5 of google, yahoo etc.