well AMD i deploy proper marketing techniques would steal the intel market for server processor and i belive they have a lot potential to be a server processor leader in future even if they dont gain lot in desktop market or completely drop their desktop division leaving intel a sole player
Itanium is extremely expensive and crappy anyway.. i have seen enougf of them.. if 64bit processing comes at a cost of arm , leg and most probably head too..it is bettter to invest that money on x86 and try other techniques to gain performance for small and mid size business
AMD has got some serious oppurtunity for a serious challenge and i wish they would not waste the resources on propoganda shows like "AMD Reality Checks"
As for those thinking to build opteron servers, i would say to go or it.. firstly u would ease ur transformation of applications to 64bit, will not have to roll out exisiting 32 bit applications and the performance gain vs price issue is wuite good for AMD.. it might be sure less a bit in performance but comparing a price difference it is easy to be convinces for such little performance drop..
think of business who need dozen's of servers, they would not only save a good amout of cash but can get more performance by using those saving to add more storage, RAM and proably a couple of extra server to the cluster..
AMD has more multimedia extensions support at a lower cost that would probably be the reason why many games are optimized for AMD.simply due to more support for multimedia and lower cost