The font in logo F is really to skewed.
Some of you may not know the story why the company want to change the logo and want to know more about it.
It is a local Chinese pharmaceutical Company. The company initiatied its business since 1995. The company develops relatively fast in China in recent years and its sales is over 100 million RMB, ie, more than 13 million USD, a middle sized company.
The original logo of the company, logo A, consists of the flag icon and Simcere. Original explanations of the logo are: green color represents life and health; the running people reprensents the sprit of leading, running, deligent; Simcere, transitioned from simcere, means the company want to be sincere to life, to customer, to employee; most important is the pronuncition of Simcer is similar to its Chinese name, also means leading.
As you may guess the company performas quite well in China and attract investment from Lenovol (who buyed IBM). At the cross road of development the company want to a little more internaitonal as it grows. The company owns the first novel anti-cancer drug called Endostar, a kind of Endostatin. Endostatin was found by Dr Judah Folkman of Boston Children Hospital. The commerce of the drug failed in USA in 2004.
For the purpose of communicate internationally the company want to take a more western style logo.
That is whole story.
For more infomation of the company please go to
www.simcere.com
Topic Options
Post Options
Thanks(0)
zMaestro wrote:
