I've been doing web marketing for many many years (some of my clients are large corps, some are same businesses).
Here's the deal with meta tags.
Search engines want people to use their search engine (so they can make lots and lots of money
.
So if you give people what they are looking for, and you do some straight forward SEO, the engines will put you up there. BUT, in the passs SEO guys tried to take advantage of the engines and spammed the meta tags trying to trick the engines.
It's better to get a small amount people looking for your product or service than 1000's who were tricked into visiting.
The engines tried many things to beat the black hat guy,
link popularity - It started as a good idea (they figured if it was a good site people would link to it, but that didn't work - link farms popped up all over the web.
The engines have to work harder to give people what they are searching for now. So meta tags aren't as important as they used to be, but they are important.
The problem with most dynamic sites is the lack of unique meta tags (not to mention long dynamic links - Google has the capability to read most dynamic links now)
So in order to get good ranking you need to have your meta tags relevant to the page content (no it's not a thing of the pass, like a lot of seo guys will tell you)
If the same meta tags show up in every page, the engine indexs the first page, then skips the rest, unless it really contains some unique stuff.
Note that the meta tags appear in the listings (Title and description)
On the other hand if all the tags are the same when Google comes through it will choke after the first link
Example: This image shows what Google did when it spidered the site - note that only one page of the cart was spidered (it had no way of making unique meta tags for individual categories or products - I had not installed the meta tag mod yet). The 0.00% is bad.
A forum is an important addition to some sites, and WWF is easy to install, works great, has great features, easy for clients to administer and is reasonably priced.
But if WWF had a dynamic meta tag mod for at least categories, the engines wouldn't think it was a black hat job and continue indexing. I understand that WWF v10 will have dynamic meta tags, (I will have to upgrade my clients sites, but it's such a pain in the butt to upgrade, particularly if modifications have been made to the early version.
I'm not a ASP coder, but if anyone knows how to at least get the forum title in "A" meta tag, I can adjust the forum title to make it my meta title, description and keywords.
Tit's a jump on the competition. I have no coding skills so if you could post the mod code it sure would be helpfull - I'll use WWF10 for new clients.......
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